我們對別人的問題往往很容易看得清楚，
對自己的問題卻反而不容易看得清楚，
好創意的來源其實也是這樣。
許多成功的企業善於運用外部的一般使用者作為好創意的來源，
因為外部的一般使用者完全「不懂」我們的產品如何設計與製造，
但是他們卻能夠從外行人與消費者的角度，
提出許多令我們意想不到的好建議以及好創意。
所以企業可以透過外部「不懂」的力量尋求創新的突破口。
如果你常常抱怨你的客戶，
因為他們「不懂」，不專業，所以才不會使用，才會使用不當，
其實你已經錯失了最寶貴的創意來源而不自知。
「不懂」其實很有力量。
《功夫創新觀點》01
<"I do not know" in fact is very powerful>
Have you ever noticed,
We are often very easy to see other people's issues clearly,
However not easy to see ours clearly,
The source of good ideas is the same, too.
Many successful companies are generally good at using external users as a source of good ideas.
The general users completely outside who "do not know" how our product design and manufacturing can made a number of unexpected good advice and good ideas from the perspective of a outsider and consumers,
Therefore, enterprises can use the power of "I do not know" to seek a breakthrough innovation through external.
If you often complain about your customers,
because they "do not know" our products very well, they are not professional, so our products are not able to be used properly,
In fact, you've missed the most valuable source of ideas.
"I do not know" is actually very powerful.
Good morning everybody!
"Kung Fu innovative ideas." 01
COMMENTS