我認為，首先要定義清楚你的客戶要「利用你完成什麼事」？
如果你開一家中式早餐店，你的客戶是利用你完成「吃早餐」這件事，所以你的競爭對手就不只是另一家中式早餐店，還包含同樣目的的西式早餐店、甚至麥當勞。
而原來麥當勞並不是早餐生意起家，他們以同樣可以達到「吃早餐」這件事，跨界來搶你的生意。
簡單說，你的競爭對手不只是跟你做一模一樣生意的企業，他可能從你沒想到的領域跑過來搶你的生意，這就是跨界創新。
電信商要利用「簡訊」完成「在手機上用文字聊天」這件事，而原來LINE與WECHAT並不是電信商起家，他們以同樣可以達到「在手機上用文字聊天」這件事，跨界來搶電信商的生意。
銀行要利用「存款業務」完成「把錢存起來可以生利息」這件事，而原來阿里巴巴的餘額寶並不是銀行起家，他們以同樣可以達到「把錢存起來可以生利息」這件事，跨界來搶銀行的生意。
跨界的，都不是原來在這個領域起家的，但是他們卻從另一個領域以前所未有的速度進入你的領域。這種跨界的創新與衝擊，你感受到了嗎？
許多人對於新興事物看不懂，甚至選擇讓自己看不見，危機來了，等你看見了可能來不及了。而且，你不敢跨界，別人也不敢嗎？
未來，是個跨界的世界。
今天，值得坐下來思考一下「未來五年你的競爭對手可能會從哪裡出現呢？有可能會是誰呢？」
〈功夫創新觀點〉06
<Your competitors are to redefine>
Many customers ask me how to define competitors?
I think, first of all to define clearly your customers to "take advantage of you to complete what jobs"?
If you open a Chinese breakfast shop, your customers is to use you to complete "breakfast", so your competition is not just another Chinese-style breakfast shop, also contain the same purpose Western-style breakfast shop, and even McDonald's.
The original McDonald's business is not breakfast, but now they can also do the "breakfast" business, that is robbing you of cross-border business.
Simply put, your competitors are not just the enterprises doing exactly the same business as you, you could not imagine he could rob your business from another field , which is cross-border innovation.
Telecommunications Operators to use "SMS" to complete "on the phone to chat with words", while the original LINE and WECHAT business are not Telecommunications Operators, but now they can also achieve the "chat on the phone with the text", cross-border to rob carriers business.
To take advantage of the bank "deposits" to complete "save up the money and earn interest", and the original business of Alibaba's AliPay is not the bank , but now they can also achieve "save up money and earn interest," cross-border to rob the bank business.
Cross-border, it is not originally started in this field, but they are from another field with unprecedented speed into your fields. Such cross-border innovation and impact, do you feel that?
Many people do not understand the new thing, and even choose yourself invisible, the crisis came, and so you see the possibility too late. Also, if you dare not to cross-border, others dare not neither?
Future, is a cross-border world.
Today, worthy to sit down and think about "the next five years of your competitors may emerge from where? Who is it possible?"
<Kung Fu innovative ideas> 06
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